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Empowerment

'Empowerment' is a general principle that if a company allows its employees to make more decisions then they will do so wisely, making better decisions than managers, and being more motivated from having done so.

This can be effective when employees know more about the detail of the process and the decisions they are making are focused on this area of expertise.

Empowerment can be problematic when the empowered employees do not have the knowledge or ability to make wise decisions. In particular employees may not understand the bigger strategic issues and so make sub-optimal decisions that make sense at their level but can lead to fragmentation of the corporate approach and lead to an inconsistent brand delivery.

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